A clear, confident vaccine recommendation from a provider makes a huge difference. But sometimes families don’t get the clear guidance they need.
That’s why many providers use the SHARE method from the CDC:

SHARE why the vaccine is right for a child’s age and health

HIGHLIGHT positive experiences with vaccines.

ADDRESS questions in a clear, reassuring way.

REMIND families that vaccines protect loved ones

EXPLAIN the real costs of getting sick—missed school, medical bills, and more.
Meanwhile, diseases like measles, whooping cough, and meningitis can have devastating consequences. Understanding the true disease risks helps people make informed decisions to protect their families.
Using Positive Language
Confidence makes a difference!
Instead of asking, “Are you planning to vaccinate?”, many providers say, “It’s time for your child’s vaccine today!” This makes the decision feel natural. If they have questions, the provider is there to help.

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