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National Immunization Awareness Month is the month of August, giving organizations and coalitions the opportunity to work together to grab the public attention on immunizations. This page serves as a convenient guide to posting on social media throughout the month.

Below you will find a series of post templates, organized by week, along with other tips for social media engagement. CDC’s NIAM materials can also be found here.

Directions for graphics:

To get access to each asset, click on the links for the size you would like. The link will ask you if you would like to make a copy. Yes. Yes, you would like to make your own copy so that you can customize the colors, photos, and logos to match your brand.

Once you have customized your asset, find your options for downloading it under Google’s FILE tab. Download your asset as either a PNG or JPEG.

You can also find these directions in visual form by clicking the button below.

July Warm-Up

Monday, July 24th

Highlight three of your favorite pro-vaccine accounts using this graphic template. Be sure to tag them.

“Partners We Love” Assets:

Caption: Next week kicks off National Immunization Awareness Month. Here are three accounts in our #ImmunityCommunity we know we can count on for good info.

Wednesday, July 26th

Make a post using hashtag #ImmunityCommunity about a topic you’d like to discuss during NIAM.

Thursday, July 27th

Scroll through #ImmunityCommunity and share and/or leave a comment on another coalition’s post.

Week 1: Our Immunity Community

Tuesday, August 1st

Announce NIAM with this post template, and tag two other coalitions in your post. Comment on and/or share any posts that tag you!

“Years of Advocacy” Assets

Caption: It’s National Immunization Awareness Month! We’ve been talking about vaccines for a long time, but now it’s more important than ever. Let’s work together to keep diseases like measles and mumps out of mind.


Wednesday, August 2nd

Post one of several graphics highlighting your “favorite” vaccine.

Favorite Vaccine Assets

Vaccine-specific captions included in the slide notes for convenience.

Thursday, August 3rd

We have curated some links for you! Share one story by choosing one of the captions below!

Caption 1: Diseases we do not remember can cause more harm than we know. Read this story about the havoc measles can cause.

#ImmunityCommunity @Voices4Vaccines

Caption 2: You don’t know how important prevention is until you stop doing it. Stories like this remind us to not let vaccines be the victim of their own success.

#ImmunityCommunity @FamFightFlu

Caption 3: Colleen’s son is immunocompromised, and has difficulty fighting off even minor infections.
We vaccinate not only for ourselves but also for those who need community immunity. #ImmunityCommunity @HoosiersVax

Caption 4: Dealing with a diagnosis like cancer is hard enough for a child. We don’t have to add the risk of a preventable disease to their plate.

#ImmunityCommunity @Vaxyourfam

Saturday & Sunday, August 5-6th

Create a WhyIVax post using our template. Ask your followers why they vaccinate.

Example Caption: I vaccinate because I deal with a challenging medical condition, and want to protect my health as best I can.

#WhyIVax #ImmunityCommunity

Week 2: Catch-Up Your Community

Monday, August 7th

Share our graphic about community immunity for measles. Ask your followers what they remember about recent outbreaks.

Caption: 1% may seem small to you and me. But if the MMR vaccination rate drops just a few points below 95%, measles can find a way to spread through a community.

If your state’s rate is below 95%:

The good news is we only have a little way to go until our state is adequately protected. #ImmunityCommunity

If your state’s rate is above 95%:

Almost all of us vaccinate, but we each have to play an active part to keep it that way. #ImmunityCommunity

Tuesday, August 8th

Share an #ImmunityCommunity post from yesterday using the caption below!

You can use a quote tweet and/or share their post to your IG story.

Caption: The US saw nearly 3000 reported measles cases in the last 10 years.

If you had an outbreak, give a story from your state:

[Your state] had an outbreak in a middle school just before the pandemic.

If you did not have an outbreak:

[State] is one of the few states that did avoid an outbreak.

Thursday, August 10th

Share this graphic about making sure you’re up to date.

Caption 1: Vaccines prevent A LOT of diseases. The time to find out whether you’re protected against all of them is before you’re exposed to one.

That’s as easy as calling your doctor’s office. You don’t have to assume you’re immune. #ImmunityCommunity

Caption 2: Pop Quiz: Can you name every vaccine you’ve received since birth? … 🦗

If not, that’s okay! You can easily check if you missed one by calling your doctor’s office. #ImmunityCommunity

Friday, August 11th

Post one of the articles from an HPV survivor by sharing one of the captions below.

Caption 1: Tens of thousands of people get cancer from HPV every year. That impact extends out to the countless others who know and care about them. It’s a huge deal.

But for the next generation it’s almost all preventable with a vaccine. #ImmunityCommunity @Cervivor

Caption 2: Jason was diagnosed with Stage 4 cancer at age 44, caused by a virus he likely got as a teenager.

Cancers like his often strike parents raising their own kids. Vaccinate to protect the families of tomorrow. @NFIDVaccines @SupermanHPV #ImmunityCommunity
Caption 3: Why do we start recommending the HPV vaccine at age 9? Because it helps get even more kids protected while still being safe and effective.
Here are even more reasons to start early from @HPVRoundtable. #ImmunityCommunity
Caption 4: HPV cancers are difficult to treat, and that’s why this survivor hopes you’ll choose vaccination to help your children avoid her fate.
#ImmunityCommunity #NIAM2023

Saturday, August 12th

Post one of these articles about rotavirus, along with its caption.

Caption 1: Rotavirus vaccines have prevented substantial suffering in the US and around the world. They’re a huge step forward in combating a major cause of child mortality.

#ImmunityCommunity @historyvaccines

Caption 2: Rotavirus can be a serious infection and, in many places throughout the world, a potentially fatal one.

That’s a disease worth vaccinating against, even if the children’s hospital has your back. @Voices4Vaccines #ImmunityCommunity

Caption 3: Before the vaccine, rotavirus accounted for up to 50% of hospitalizations for gastroenteritis in young kids.

Is your toddler missing this vaccine? Get protected! @ChildrensPhila #ImmunityCommunity

Week 3: Adulting – Vaccines Edition.

Monday, August 14th

Share this graphic about how vaccines are part of a healthy lifestyle. If you have an example of someone who is an athlete who vaccinates, feel free to include it!

Part of a healthy lifestyle - eat mostly plants - exercise 150 minutes a week - wash your hands - get vaccinated! #ImmunityCommunity

“Healthy Lifestyle” Assets

Caption: Healthy choices go together. You don’t need sleep OR physical activity. You need both!

The same is true for vaccination. It fits right in with a healthy lifestyle, and it’s one of the easiest choices you can make. #ImmunityCommunity

Tuesday, August 15th

Post one of these articles about meningitis and young adults, along with its caption.

Caption 1: Kimberly was a healthy high school senior until meningococcal serogroup B caught up with her.

There wasn’t a vaccine available for Kimberly, but there is one now for your kids #ImmunityCommunity @KimCFoundation

Caption 2: Emily was a smart, capable, and healthy college student. Meningitis B took her from her family in just 36 hours.

Today, vaccines can protect kids from Meningococcal Serogroup B @M_R_F #ImmunityCommunity @MenBAction

Caption 3: Andy Marso survived meningococcal meningitis, but he also went through four months of rehabilitation and amputations.

His advice carries a lot of weight: get your kids vaccinated. @PainterSam #ImmunityCommunity @andymarso

Wednesday, August 16th

Share this graphic on media literacy and false balance.

Not all viewpoints are created equal. Fight false balance by elevating expertise.

Media Literacy Assets

Caption 1: Becoming media literate means recognizing when you’re being misled. Your health is too valuable for the attention economy.


Caption 2: You can find an argument about anything on the internet. But no number of online comments amounts to medical science.

Your health is too real for false balance. #ImmunityCommunity

Thursday, August 17th

Post one of these articles about hepatitis B vaccination, along with its caption.

Caption 1: More Americans are living with HepB than live in some entire US states. The CDC guidelines for who should get a Hepatitis B vaccine have changed.

Are you eligible? #ImmunityCommunity @HepatitisBFoundation

Caption 2: Shaibu and his brother were diagnosed with hepatitis B in high school. Shaibu survived but lost his sibling to liver cancer.

Today he advocates to ensure no one else suffers from this vaccine-preventable disease. @GlobalHep #ImmunityCommunity

Caption 3: One of the clearest examples of vaccine inequity is that only 10% of infants in Africa get a HepB vaccine.

Despite this vaccine having a more than 40-year track record and costing only cents per dose. @TFGH #ImmunityCommunity

Friday, August 18th

Share this graphic about how low-risk people should still get vaxxed.

Not vulnerable does not mean invulnerable. Healthy people can and do get very sick from vaccine-preventable diseases all the time. #immunitycommunity

“Not Invulnerable” Assets

Caption: When we say someone is ‘vulnerable’ to disease, we don’t mean everyone else is invulnerable. It can still affect you.

Lowering your risk by vaccinating is a good thing, even if you don’t feel at-risk. #ImmunityCommunity

Week 4: Every child deserves protection.

Monday, August 21st

Share one of our videos on what kids think about VPDs. Tag a pediatrician you know, or one listed below.


Video One (FB/TW): We hear a lot about what adults think of vaccines. But if the kids got to speak, they’d want us to protect them. #ImmunityCommunity

Tuesday, August 22nd

Post one of these articles about RSV, along with its caption.

Caption 1: Kids deserve to be healthy. RSV is an infection virtually all of them will get, so they deserve the best protection against it. That’s why we’re hoping for a vaccine 🤞 #ImmunityCommunity @DrHillaryMD

Caption 2: Life would be better if babies didn’t have to spend days in the hospital, and parents didn’t have to worry their way through it. We’re hopeful for an RSV vaccine to help them breathe easy.

@NFIDVaccines #ImmunityCommunity

Caption 3: This past RSV season showed exactly why we need a vaccine. Too many parents remember packed children’s hospitals. It’s an experience worth avoiding for both parent & child. @Voices4Vaccines #ImmunityCommunity

Wednesday, August 23rd

Share this graphic highlighting the COVID vaccine for kids. Tag one of the pediatricians listed below.

3 reasons for kids to get covid vaccines: 1 - to stay out of the hospital and in school. 2 - to protect their parents, friends, and teachers. 3 - it's safe! much safer than getting covid. #immunitycommunity

“COVID and Kids” Assets

Caption: The COVID vaccine is on the routine schedule. Millions of kids are born every year without immunity.

They’ll never have to experience that part of 2020 if we choose to vaccinate in 2023. #ImmunityCommunity

Friday, August 25th

Share this graphic contrasting VPDs ‘then’ and now.

What vaccines can do! Cases before and after vaccines. This graph shows how many cases there were of Hep A, Measles, Pertussis, and Mumps and that after vaccines, they all drastically dropped

What Vaccines Can Do Assets

Caption 1: Measles doesn’t want you to see this chart. Probably. We couldn’t find him to ask.


Caption 2: Vaccines make charts look like this. A lot.

Doctors who treated these diseases will tell you just how incredible the difference was. Today we have an easy choice. #ImmunityCommunity

Saturday, August 26th

Post one of these articles about pneumococcal disease, along with its caption.

Caption 1: Invasive pneumococcal disease in kids dropped by 93% after the vaccine was introduced. Countless children now get to grow up without this severe infection.

Just one of many reasons why we vaccinate. #ImmunityCommunity @MeningitisNow

Caption 2: Pneumococcal disease can lead to some harsh infections. Mark was young & healthy healthy so he didn’t expect pneumonia to require surgery near his heart.

Mark got his vaccine after recovering. You should get it before. @NFIDVaccines #ImmunityCommunity

Caption 3: A boy born premature was 19 when the pneumococcal vaccine was first offered: “Can you imagine what this sounded like after suffering through pneumonia multiple times each year, certain I’d eventually die from it?”

@Voices4Vaccines #ImmunityCommunity

Week 5: Finishing Touches

Monday, August 28th

Share this graphic spotlighting a “vaccine champion” of your choosing. Be sure to tag them. Bonus points if they’ll be at NCICP 2023!

“Vaccine Champion” Assets

Example Caption: This NIAM, we are so grateful for the work of @19joho! Dr. Howard is a neurologist from New York who has worked tirelessly to educate parents about COVID vaccination. He writes very helpful articles debunking popular myths.

Thank you for everything you do. #ImmunityCommunity

Wednesday, August 30th

Share this graphic showing how vaccines help keep kids in school.

“Keep Kids in School” Assets

Example Caption: Kids should be in school. That’s why we support preventing the many diseases that used to take them out of it.

You can help keep students on track by keeping them healthy. #ImmunityCommunity

Thursday, August 31st

Say thanks to your followers, and share one of your favorite posts from #ImmunityCommunity over the past month.

NIAM 2023 - Noah, Beth, Karen and Breyana

Caption: Thank you all for a wonderful #NIAM2023 🙌

Vaccines protect us all the time, so we’ll keep sharing more about them long after August. But to end the month, here is the team that keeps us going all year round! #ImmunityCommunity

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