NIAM 2025

National Immunization Awareness Month is the month of August, giving organizations and coalitions the opportunity to work together to grab the public attention on immunizations. This page serves as a convenient guide to posting on social media throughout the month.

Below you will find a series of post templates, organized by week, along with other tips for social media engagement.

Directions for graphics:

To get access to each asset, click on the links for the size you would like. The link will ask you if you would like to make a copy. Yes. Yes, you would like to make your own copy so that you can customize the colors, photos, and logos to match your brand.

Once you have customized your asset, find your options for downloading it under Google’s FILE tab. Download your asset as either a PNG or JPEG.

You can also find these directions in visual form by clicking the button below.

Start off NIAM with this post template emphasizing that while people’s opinions may change, the truth that vaccines save lives has not.

Caption 1: Headlines change, but the measles vaccine still prevents measles. The polio vaccine still prevents polio. They worked for our parents, and they’re still working for us today.

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Caption 2: Trends come and go, but vaccines keep doing what they’ve always done: protecting us from diseases that used to cause serious harm. They don’t need our hype.

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Caption 1: “I’ve always been jealous of people, of women, who had a sister that they were close to. Always.”

Charlotte shares about how measles changed her life forever. #NIAM2025

Caption 2: “When you talk about someone who becomes brain injured from measles encephalitis, you’re talking about a very complex situation.”

How Emmi and Marcie’s whole lives were changed by measles. https://youtu.be/PcqbxE5yMyY?si=MnhkjztDzq7KMp2x #NIAM2025

Caption 3: “Seeing measles come back shook me hard…If you could prevent the chance of this happening to your child, why would you even question that?”

Anita hoped that her family’s measles experience was a thing of the past. https://www.voicesforvaccines.org/what-measles-sspe-did-to-my-family/ #NIAM2025

Post this graphic detailing the ingredients in a vaccine, and encourage people to learn more about vaccine science.

Caption 1: Being informed about vaccines means knowing that ingredients like gelatin and aluminum aren’t scary—they’re there for specific, science-based reasons. Knowledge beats worry every time.

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Share one of our graphics with a quote from a vaccine hero, or put in one of your own!

Caption: [Name] stands up for science, truth, and public health when it matters most. That’s the kind of courage that saves lives. Who out there is a public health champion to you?

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If you don’t have a quote, but you want to highlight someone specific, feel free to use this graphic from 2024: Instagram, Twitter, Stories.

Here’s one example.

Caption: This NIAM, we are so grateful for the work of @doritmi! Dorit is a Professor of Law at UC Hastings, and does important work to help people understand laws surrounding vaccination.

Thank you for everything you do. #NIAM2025

Share this graphic template along with a picture of a pet from someone on your team.

Caption 1: Before vaccines, rabies and parvovirus were heartbreaking realities for pet families. Now they’re just items checked off at the vet. That’s progress worth barking about.

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Caption 2: Vaccines protect our pets from serious diseases like rabies, parvovirus, and feline leukemia. Keeping them healthy keeps our families complete.

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[Feel free to replace the text ‘Pup-to-Date…’ with ‘Purrfect Vaccine Record’ or ‘Im-meow-nized’ or something else that matches your pet.]

Caption 1: The future of vaccines is incredibly exciting. From cancer prevention to needle-free delivery, researchers are working on innovations that will change how we protect our health. One of our best tools to fight disease is still getting better.

https://immunizeforgood.com/the-vaccines/vaccines-in-the-pipeline/ #NIAM2025

Caption 2: Less than two years after RSV vaccines and preventive treatments became available, infant hospitalizations are already plummeting. This is prevention working exactly as intended.

https://www.cidrap.umn.edu/respiratory-syncytial-virus-rsv/rsv-prevention-products-tied-lower-infant-hospitalization-rates #NIAM2025

Caption 3: The same technology that protects us from infectious diseases is now being designed to fight cancer. Vaccines keep fighting to make us healthier and healthier.

https://youtu.be/TVqLoobmvG0?si=2Hi86FPa9EavcyWL #NIAM2025

Caption 1: “It wasn’t cancer where you see this coming and you’re dealing with this fight, it was like just getting hit by a truck and coming back from it.”

Charlie got the flu shot at age 38. He will never miss the flu shot again.

Caption 2: “I felt like I was robbed, we were robbed, of the opportunity to protect our children.”

Zach lost his daughter to influenza before the vaccine was recommended for all kids. If you’re a parent here’s what he has to say.  https://youtu.be/5zBrARHsayE?si=AcZ8ATGikWsP0Tnh #NIAM2025

Caption 3: From weekend in bed to helicopter transport and months of recovery—all because Patricia didn’t get her annual flu shot. The vaccine turns this entire ordeal into a sore arm.

https://www.voicesforvaccines.org/from-sniffles-to-medevac-flu-shot/ #NIAM2025

Share this graphic highlighting that while sentiments against vaccines are sometimes loud, the vast majority of parents vaccinate.

Caption 1: More than 9 out of 10 kids are vaccinated by kindergarten. That’s not controversy—that’s consensus. Most parents are already protecting their children and their communities.

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Caption 2: While debates make the news, kindergarten enrollment forms tell a different story. Parents are choosing protection, and they’re doing it consistently.

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Share this graphic highlighting a local vaccine hero in your state who does great work behind the scenes.

Caption 1: When [Name] shows up to work, kids get protected from preventable diseases. That’s how prevention becomes reality in [State].

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Caption 2: [Name] turns vaccine science into real protection for people in [State]. Their work today prevents tomorrow’s outbreaks.

Caption 1: Brandy Zadrozny stands out as one of the most dedicated reporters on vaccine misinformation. She put together a timeline of this year’s measles outbreak. We hope her work helps prevent another.

https://www.nbcnews.com/news/us-news/measles-outbreak-mennonites-west-texas-seminole-vaccines-rcna208284 #NIAM2025

Caption 2: Before this year’s measles outbreak, some journalists tried to warn the public about its dangers. Liz Szabo was one of them, and she continues to regularly share great information about vaccines.

https://www.nbcnews.com/health/kids-health/measles-infection-symptoms-longterm-risks-rcna138583 #NIAM2025

Caption 3: In a time where misinformation comes from every which way, journalists who tell the truth should be given props. Amy Maxmen does great reporting on current outbreaks and vaccine myths, and you should follow her work.

https://kffhealthnews.org/news/article/measles-how-vaccine-skeptics-mislead-public/ #NIAM2025

Share this graphic emphasizing that we need pro-vaccine policy in order to guarantee community immunity that protects us all.

Caption 1: The science behind vaccines is settled, but the policies that protect access to them need ongoing support. That’s where advocacy makes a real difference.

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Caption 2: Vaccines have science on their side, but they also need advocates on their side. Here are some organizations you can support that do work on pro-vaccine policy.

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Caption 1: “Wouldn’t it be good to know that you did everything that you could to prevent this from happening?”

Carolyn shares her family’s experience with RSV before there was a vaccine. #NIAM2025

Caption 2: “I was surprised that it was really that thorough.”

Sonja participated in an RSV vaccine trial. Though it wasn’t the vaccine that went to market, she ended up getting that vaccine because she believed in the scientific process. https://youtu.be/SMkUrOj6vQs?si=kg61rp_VTWUkEREs #NIAM2025

Caption 3: From a simple cold to reactive airway disease that requires daily treatments. RSV turned Jess’s healthy baby into a frequent patient—exactly what the new vaccines and monoclonal antibodies prevent.  https://www.voicesforvaccines.org/how-rsv-changes-lives/ #NIAM2025

Caption 1: Pregnancy puts you at higher risk from certain infections, even if you’ve always been healthy before. Vaccines step in to provide the protection your body might not be able to give on its own.

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Caption 2: When you’re pregnant, diseases hit harder than you’re expecting. Vaccines help fill the gap while your immune system is stretched.

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Caption 1: Diseases like pertussis, hep A, and meningitis are shadows of their former selves thanks to vaccination. But they’re still around, waiting for gaps in immunity to fill.

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Caption 2: Pertussis, hep A, and meningitis still ocassionally find their way into our communities. The difference between an outbreak affecting you or passing you by? Being up to date on vaccines.

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Caption 1: Hepatitis B can affect anyone, but universal vaccination means no one has to wonder if they’re protected. Protect everyone from birth, and we can eliminate this disease entirely.

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Caption 1: We’re asking: Who do you go home to that makes your vaccination decision really matter?

Maybe it’s your mom on immunosuppressants, your kid with a transplant, or your partner fighting cancer. When you vaccinate, you’re protecting their life. Who comes to mind for you?

Caption 2: Question: Who in your life depends on your immunity to stay healthy?

Is it your spouse undergoing chemo? Your grandparent with heart disease? Your best friend with an autoimmune condition? Your vaccination could be what keeps them out of the hospital. Share your story.

Caption 1: “Knowing we have this tool that can eliminate my disease, and someone’s choosing not to do that… I can’t make sense of it.”

Kim McClellan, president of the Recurrent Respiratory Papillomatosis Foundation, has regrowing tumors caused by HPV… a condition we can now prevent! #NIAM2025

[Tag RRPF if you can, depending on the platform]

Caption 2: $300,000 in treatment costs, permanent physical effects, and a year of brutal medical procedures. The HPV vaccine prevents all of this with a simple shot series.

https://www.voicesforvaccines.org/my-brutal-battle-with-hpv-cancer/ #NIAM2025

Caption 3: “I felt like I was 90 years old, just a frail as anything… and [strength] slowly came back as the radiation left my system.”

Dean talks about his sudden HPV cancer experience at a fairly young age, and why you should get the vaccine. https://youtu.be/RCqLni6FYiY?si=rhRrN4v1d1aaOhTt #NIAM2025

Share one of these graphics highlighting either the Vaccines for Children Program or The Task Force for Global Health.

VFC Caption: The Vaccines for Children program isn’t just policy—it’s proof that America has long believed vaccination is so important that cost should never be a barrier. That’s the kind of commitment that saves lives.

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Task Force Caption: Through organizations like The Task Force Global Health, America has been at the forefront of getting vaccines to kids worldwide. That work has saved millions of lives, and is something to be proud of.

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Caption 1: Young women today are 62% less likely to die from cervical cancer than they were a decade ago. This is what we’ve spent all this time advocating for.

https://www.gavi.org/vaccineswork/hpv-vaccines-help-reduce-us-cervical-cancer-deaths-62 #NIAM2025

Caption 2: The first generation to grow up with the HPV vaccine is already proving what we had hoped: this is cancer prevention. That’s daughters, sisters, and friends who get to live full lives.

https://www.gavi.org/vaccineswork/hpv-vaccines-help-reduce-us-cervical-cancer-deaths-62 #NIAM2025

Share this graphic emphasizing how vaccines are important to help kids healthy and in school.

Caption: Vaccines turned “outbreak” from a word that emptied schools into just another thing kids learn about in health class. They don’t need a real life example.

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Caption 1: The most life-saving vaccines of 2025-26 will probably be the flu and COVID shots. Yet they’re the ones people debate getting every single year. Let’s give them the credit they deserve.

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Caption 2: In a few months, flu and COVID vaccines will quietly prevent thousands of deaths. That’s not as flashy as eliminating measles or polio but it’s just as important. Get yours.

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Make a post saying thanks to your followers, and include a picture of your team.