National Immunization Awareness Month is the month of August, giving organizations and coalitions the opportunity to work together to grab the public attention on immunizations. This page serves as a convenient guide to posting on social media throughout the month.
Below you will find a series of post templates, organized by week, along with other tips for social media engagement.
Directions for graphics:
To get access to each asset, click on the links for the size you would like. The link will ask you if you would like to make a copy. Yes. Yes, you would like to make your own copy so that you can customize the colors, photos, and logos to match your brand.
Once you have customized your asset, find your options for downloading it under Google’s FILE tab. Download your asset as either a PNG or JPEG.
You can also find these directions in visual form by clicking the button below.
Friday, August 1st
Start off NIAM with this post template emphasizing that while people’s opinions may change, the truth that vaccines save lives has not.

“Truth Doesn’t Change” Assets
Caption 1: Headlines change, but the measles vaccine still prevents measles. The polio vaccine still prevents polio. They worked for our parents, and they’re still working for us today.
#NIAM2025
Caption 2: Trends come and go, but vaccines keep doing what they’ve always done: protecting us from diseases that used to cause serious harm. They don’t need our hype.
#NIAM2025
Saturday, August 2nd

Post one of the following reels or articles from families affected by measles.
Caption 1:Â “I’ve always been jealous of people, of women, who had a sister that they were close to. Always.”
Charlotte shares about how measles changed her life forever. #NIAM2025
Caption 2:Â “When you talk about someone who becomes brain injured from measles encephalitis, you’re talking about a very complex situation.”
How Emmi and Marcie’s whole lives were changed by measles. https://youtu.be/PcqbxE5yMyY?si=MnhkjztDzq7KMp2x #NIAM2025
Caption 3: “Seeing measles come back shook me hard…If you could prevent the chance of this happening to your child, why would you even question that?”
Anita hoped that her family’s measles experience was a thing of the past. https://www.voicesforvaccines.org/what-measles-sspe-did-to-my-family/ #NIAM2025
Week 2: Proof Positive (Vaccines Work)
Tuesday, August 5th
Post this graphic detailing the ingredients in a vaccine, and encourage people to learn more about vaccine science.

“What’s In A Vaccine?” Assets
Caption 1: Being informed about vaccines means knowing that ingredients like gelatin and aluminum aren’t scary—they’re there for specific, science-based reasons. Knowledge beats worry every time.
#NIAM2025
Wednesday, August 6th
Share one of our graphics with a quote from a vaccine hero, or put in one of your own!

“Vaccine Hero” Assets
Caption: [Name] stands up for science, truth, and public health when it matters most. That’s the kind of courage that saves lives. Who out there is a public health champion to you?
#NIAM2025
If you don’t have a quote, but you want to highlight someone specific, feel free to use this graphic from 2024: Instagram, Twitter, Stories.
Here’s one example.
Caption: This NIAM, we are so grateful for the work of @doritmi! Dorit is a Professor of Law at UC Hastings, and does important work to help people understand laws surrounding vaccination.
Thank you for everything you do. #NIAM2025
Thursday, August 7th
Share this graphic template along with a picture of a pet from someone on your team.

“Vax Your Pets” Assets
Caption 1: Before vaccines, rabies and parvovirus were heartbreaking realities for pet families. Now they’re just items checked off at the vet. That’s progress worth barking about.
#NIAM2025
Caption 2: Vaccines protect our pets from serious diseases like rabies, parvovirus, and feline leukemia. Keeping them healthy keeps our families complete.
#NIAM2025
[Feel free to replace the text ‘Pup-to-Date…’ with ‘Purrfect Vaccine Record’ or ‘Im-meow-nized’ or something else that matches your pet.]
Friday, August 8th

Share one of these articles highlighting a positive development for vaccines this year.
Caption 1: The future of vaccines is incredibly exciting. From cancer prevention to needle-free delivery, researchers are working on innovations that will change how we protect our health. One of our best tools to fight disease is still getting better.
https://immunizeforgood.com/the-vaccines/vaccines-in-the-pipeline/ #NIAM2025
Caption 2: Less than two years after RSV vaccines and preventive treatments became available, infant hospitalizations are already plummeting. This is prevention working exactly as intended.
https://www.cidrap.umn.edu/respiratory-syncytial-virus-rsv/rsv-prevention-products-tied-lower-infant-hospitalization-rates #NIAM2025
Caption 3: The same technology that protects us from infectious diseases is now being designed to fight cancer. Vaccines keep fighting to make us healthier and healthier.
Saturday, August 9th

Post one of the following reels or articles from families affected by influenza.
Caption 1:Â “It wasn’t cancer where you see this coming and you’re dealing with this fight, it was like just getting hit by a truck and coming back from it.”
Charlie got the flu shot at age 38. He will never miss the flu shot again.
Caption 2: “I felt like I was robbed, we were robbed, of the opportunity to protect our children.”
Zach lost his daughter to influenza before the vaccine was recommended for all kids. If you’re a parent here’s what he has to say. https://youtu.be/5zBrARHsayE?si=AcZ8ATGikWsP0Tnh #NIAM2025
Caption 3: From weekend in bed to helicopter transport and months of recovery—all because Patricia didn’t get her annual flu shot. The vaccine turns this entire ordeal into a sore arm.
https://www.voicesforvaccines.org/from-sniffles-to-medevac-flu-shot/ #NIAM2025
Week 3: The Pro-Vaccine Majority
Monday, August 11th
Share this graphic highlighting that while sentiments against vaccines are sometimes loud, the vast majority of parents vaccinate.

“Quiet Majority” Assets
CDC VaxView Data (Look here for coverage)
Caption 1: More than 9 out of 10 kids are vaccinated by kindergarten. That’s not controversy—that’s consensus. Most parents are already protecting their children and their communities.
#NIAM2025
Caption 2: While debates make the news, kindergarten enrollment forms tell a different story. Parents are choosing protection, and they’re doing it consistently.
#NIAM2025
Tuesday, August 12th
Share this graphic highlighting a local vaccine hero in your state who does great work behind the scenes.

“Local Hero” Assets
Caption 1: When [Name] shows up to work, kids get protected from preventable diseases. That’s how prevention becomes reality in [State].
#NIAM2025
Caption 2: [Name] turns vaccine science into real protection for people in [State]. Their work today prevents tomorrow’s outbreaks.
Thursday, August 14th

Share one of the following noteworthy articles from health journalists published in the last year (and tag them)!
Caption 1:Â Brandy Zadrozny stands out as one of the most dedicated reporters on vaccine misinformation. She put together a timeline of this year’s measles outbreak. We hope her work helps prevent another.
https://www.nbcnews.com/news/us-news/measles-outbreak-mennonites-west-texas-seminole-vaccines-rcna208284 #NIAM2025
Caption 2: Before this year’s measles outbreak, some journalists tried to warn the public about its dangers. Liz Szabo was one of them, and she continues to regularly share great information about vaccines.
https://www.nbcnews.com/health/kids-health/measles-infection-symptoms-longterm-risks-rcna138583 #NIAM2025
Caption 3: In a time where misinformation comes from every which way, journalists who tell the truth should be given props. Amy Maxmen does great reporting on current outbreaks and vaccine myths, and you should follow her work.
https://kffhealthnews.org/news/article/measles-how-vaccine-skeptics-mislead-public/ #NIAM2025
Caption 4: Placeholder.
Friday, August 15th
Share this graphic emphasizing that we need pro-vaccine policy in order to guarantee community immunity that protects us all.

“Policy Advocacy” Assets
Caption 1: The science behind vaccines is settled, but the policies that protect access to them need ongoing support. That’s where advocacy makes a real difference.
#NIAM2025
Caption 2: Vaccines have science on their side, but they also need advocates on their side. Here are some organizations you can support that do work on pro-vaccine policy.
#NIAM2025
Saturday, August 16th

Post one of the following reels or articles from families affected by RSV.
Caption 1:Â “Wouldn’t it be good to know that you did everything that you could to prevent this from happening?”
Carolyn shares her family’s experience with RSV before there was a vaccine. #NIAM2025
Caption 2: “I was surprised that it was really that thorough.”
Sonja participated in an RSV vaccine trial. Though it wasn’t the vaccine that went to market, she ended up getting that vaccine because she believed in the scientific process. https://youtu.be/SMkUrOj6vQs?si=kg61rp_VTWUkEREs #NIAM2025
Caption 3: From a simple cold to reactive airway disease that requires daily treatments. RSV turned Jess’s healthy baby into a frequent patient—exactly what the new vaccines and monoclonal antibodies prevent. https://www.voicesforvaccines.org/how-rsv-changes-lives/ #NIAM2025
Week 4: The State of Play
Tuesday, August 19th

“Pregnancy & Vaccination” Assets
Caption 1: Pregnancy puts you at higher risk from certain infections, even if you’ve always been healthy before. Vaccines step in to provide the protection your body might not be able to give on its own.
#NIAM2025
Caption 2: When you’re pregnant, diseases hit harder than you’re expecting. Vaccines help fill the gap while your immune system is stretched.
#NIAM2025
Wednesday, August 20th

“Frequent Outbreaks” Assets
Caption 1: Diseases like pertussis, hep A, and meningitis are shadows of their former selves thanks to vaccination. But they’re still around, waiting for gaps in immunity to fill.
#NIAM2025
Caption 2: Pertussis, hep A, and meningitis still ocassionally find their way into our communities. The difference between an outbreak affecting you or passing you by? Being up to date on vaccines.
#NIAM2025
Thursday, August 20th

“Universal Vaccination” Assets
Caption 1: Hepatitis B can affect anyone, but universal vaccination means no one has to wonder if they’re protected. Protect everyone from birth, and we can eliminate this disease entirely.
#NIAM2025
Friday, August 22nd

Post one of these questions for your audience. If you’d like, you can include your own example of someone you vaccinate for.
Caption 1: We’re asking: Who do you go home to that makes your vaccination decision really matter?
Maybe it’s your mom on immunosuppressants, your kid with a transplant, or your partner fighting cancer. When you vaccinate, you’re protecting their life. Who comes to mind for you?
Caption 2: Question: Who in your life depends on your immunity to stay healthy?
Is it your spouse undergoing chemo? Your grandparent with heart disease? Your best friend with an autoimmune condition? Your vaccination could be what keeps them out of the hospital. Share your story.
Saturday, August 24th

Post one of the following reels or articles from HPV cancer survivors.
Caption 1:Â “Knowing we have this tool that can eliminate my disease, and someone’s choosing not to do that… I can’t make sense of it.”
Kim has recurrent tumors caused by HPV, a condition we can now prevent. #NIAM2025
Caption 2: $300,000 in treatment costs, permanent physical effects, and a year of brutal medical procedures. The HPV vaccine prevents all of this with a simple shot series.
https://www.voicesforvaccines.org/my-brutal-battle-with-hpv-cancer/ #NIAM2025
Caption 3: “I felt like I was 90 years old, just a frail as anything… and [strength] slowly came back as the radiation left my system.”
Dean talks about his sudden HPV cancer experience at a fairly young age, and why you should get the vaccine. https://youtu.be/RCqLni6FYiY?si=rhRrN4v1d1aaOhTt #NIAM2025
Week 5: The Difference THIS YEAR
Monday, August 25th
Share one of these graphics highlighting either the Vaccines for Children Program or The Task Force for Global Health.

“America’s Pro-Vaccine History” Assets
VFC Caption: The Vaccines for Children program isn’t just policy—it’s proof that America has long believed vaccination is so important that cost should never be a barrier. That’s the kind of commitment that saves lives.
#NIAM2025
Task Force Caption: Through organizations like The Task Force Global Health, America has been at the forefront of getting vaccines to kids worldwide. That work has saved millions of lives, and is something to be proud of.
#NIAM2025
Tuesday, August 26th

Share a photo from the national HPV conference, along with new(ish) research showing HPV vaccines are already saving lives.
Caption 1: Young women today are 62% less likely to die from cervical cancer than they were a decade ago. This is what we’ve spent all this time advocating for.
https://www.gavi.org/vaccineswork/hpv-vaccines-help-reduce-us-cervical-cancer-deaths-62 #NIAM2025
Caption 2: The first generation to grow up with the HPV vaccine is already proving what we had hoped: this is cancer prevention. That’s daughters, sisters, and friends who get to live full lives.
https://www.gavi.org/vaccineswork/hpv-vaccines-help-reduce-us-cervical-cancer-deaths-62 #NIAM2025
Wednesday, August 27th
Share this graphic emphasizing how vaccines are important to help kids healthy and in school.

“Keep Kids in School” Assets
Caption: Vaccines turned “outbreak” from a word that emptied schools into just another thing kids learn about in health class. They don’t need a real life example.
#NIAM2025
Friday, August 29th

Flu & COVID Assets
Caption 1: The most life-saving vaccines of 2025-26 will probably be the flu and COVID shots. Yet they’re the ones people debate getting every single year. Let’s give them the credit they deserve.
#NIAM2025
Caption 2: In a few months, flu and COVID vaccines will quietly prevent thousands of deaths. That’s not as flashy as eliminating measles or polio but it’s just as important. Get yours.
#NIAM2025
Sunday, August 31st
Make a post saying thanks to your followers, and include a picture of your team.

Caption: Thank you all for a wonderful #NIAM2025 🙌
Vaccines protect us all the time, so we’ll keep sharing more about them long after August. But to end the month, here is the team that keeps us going all year round!