Talking with vaccine hesitant people

This is where things get real. These next steps are all about how to actually have meaningful, respectful conversations with people who are hesitant about vaccines. If you’ve ever wondered what to say or how to say it, you’re in the right place.

It might feel like it’s better to stay quiet—maybe you’ve worried about seeming pushy or judgmental. But here’s the thing: many people who are hesitant aren’t closed off. They’re curious. They have questions. And they’re looking for someone they trust to talk to.

That can be you.

• Want to be more active online? Learn more about social media advocacy.
• Want to support people in your life? Learn more about becoming a Trusted Messenger.

Don’t wait until you’re perfect.

You might say something awkward. You might not have every answer. That’s okay. What matters is that you’re coming from a place of honesty and kindness. People respond to that.

What feels helpful to you might feel pushy to them.

We often want to “convince” people, but it’s better to focus on supporting them. Let them know you’re not trying to make decisions for them—you just want to share reliable information they can use.

Questions are a good thing.

Some people feel afraid to ask questions because they think they’ll be judged or dismissed. But asking is how we all learn. Welcome their curiosity and make space for their concerns.

How you show up matters.

People decide whether to trust us not just by what we say, but how we say it. Listen more than you talk. Be calm, open, and informed. Be someone they feel safe coming to—even if they don’t agree with you right away.

This is a process, not a one-time conversation.

Most people who are hesitant aren’t flat-out refusing—they just need time, space, and support. Be patient. Trust builds slowly, and that’s okay.

Training helps.

There are proven ways to guide conversations and reduce hesitancy. You can learn strategies that make a real difference. Check out training opportunities here.

Set the stage.

Create a space where the person feels safe and heard.

• Be empathetic: Try to see the situation from their perspective.
• Avoid conflict: You can disagree respectfully, but don’t turn it into a debate.
• Really listen: If you’re just waiting to talk, you’ll miss what matters most.

Ask about their biggest concern.

Instead of covering a long list of issues, focus on one thing at a time. Ask, “What’s your biggest question or concern?”

Validate their feelings.

Even if you don’t agree, you can acknowledge that their concerns are real to them. Respect goes a long way.

Use open-ended questions.

Instead of “Do you trust vaccines?” try “What’s been on your mind about the vaccine?” These kinds of questions invite real conversation.

Ask permission before sharing information.

Say something like, “Would you like to hear what I’ve learned?” That small act of permission can help the other person feel in control.

Affirm their strengths.

Remind them that they’re thoughtful, that they care about their family, and that they’ve made smart choices before. Help them see that they can do this.

Be patient.

Changing your mind—especially about something emotional or complicated—takes time. If they’re not ready, that’s okay. Your goal isn’t to win an argument. It’s to keep the door open.

We get it—these conversations can feel overwhelming. That’s why we love the 4-A Approach: a simple, practical way to support vaccine-hesitant people with empathy and clarity. This method helps people feel heard, respected, and empowered to make informed decisions for themselves and their families. Four steps. Easy to remember. Super effective. Let’s dive in: